A well-designed website is no longer enough. Businesses need their websites to not only attract visitors, but also convert them into paying customers, subscribers or leads. With 2025 just around the corner, it's crucial to stay ahead of the curve and ensure your website is optimised for conversion.
At Evesi, we specialise in helping businesses like yours build conversion-focused websites that deliver results. In this blog, we'll share five proven strategies to increase your website's conversion rate and drive more meaningful engagement in the coming year.
Website speed is a critical factor in the user experience and has a direct impact on conversion rates. Studies show that even a one-second delay in page load time can result in a 7% drop in conversions. Users expect websites to load quickly, and if your site is slow, they are more likely to leave before exploring what you have to offer.
How to optimise your website speed:
At Evesi, we ensure that every website we build is fully optimised for speed and performance, helping you to retain visitors and improve conversions.
By 2024, mobile traffic is expected to account for the majority of web traffic worldwide. If your website isn't mobile friendly, you're missing out on a huge segment of potential customers. Mobile responsiveness means that your site will seamlessly adapt to any screen size, ensuring a smooth user experience whether visitors are using their smartphone, tablet or desktop.
A mobile responsive site does this:
Our team at Evesi builds websites that are fully mobile optimised, ensuring that your site performs well on all devices.
Your website's calls-to-action (CTAs) play a key role in driving conversions. If your CTAs aren't clear, compelling or visible, you're missing out on opportunities to convert visitors into customers or leads. A strong CTA should tell users exactly what you want them to do next - whether it's signing up for a newsletter, booking a consultation or making a purchase.
How to improve your CTAs:
At Evesi, we design websites with attention-grabbing CTAs that are strategically placed to guide users through your site and increase conversions.
Search engine optimisation (SEO) isn't just about getting traffic - it's about getting the right traffic. Your website needs to rank for relevant keywords that attract users who are interested in your product or service. Once they land on your site, the on-page content needs to be engaging, informative and persuasive enough to encourage action.
Here's how to improve your SEO and content:
At Evesi, we specialise in SEO-optimised web design and content development to help you attract high quality traffic that converts.
Trust is a key driver of online conversions. Potential customers want to know that they can trust your brand before they make a purchase or share their personal information. Incorporating trust signals into your website can build confidence and encourage users to take action.
Here are a few effective trust signals:
Evesi ensures that trust-building elements are integrated into your website so that potential customers feel more comfortable doing business with you.
Boosting your website's conversion rate is essential for business growth, and with the right strategies you can convert more visitors into loyal customers. From improving site speed and mobile responsiveness to improving CTAs, SEO and trust signals, these are just some of the ways you can make sure your website is working hard for you in 2024.
If you're looking to improve the performance of your website and increase conversions, Evesi can help. Our team specialises in building high performing, conversion focused websites that deliver measurable results. Contact us today to find out how we can transform your online presence and make your business more successful.